The latest economic survey results from women running businesses with annual turnovers in excess of $1million have just been published  in the USA and whilst the economic situation is still not great, women seem to be more upbeat.

Relative to 2008, regarding financial performance in
2009

31% of companies have grown and

21% are stable and have neutral performance

 

Optimism for 2010

§  
82% are optimistic about business performance in
2010

 

Environmental Sustainability

§  
54% have made their business environmentally
friendly

§  
35% are interested in making their business environmentally
friendly

 

Greatest threat to the bottom line and factors affecting
business

– Economic Conditions

– Customer retention

– Competition

– Human Resources

 

Employees

§  
55% plan to increase number of employees or keep the same
amount

§  
53% have kept employee salaries the same; 15% have
increased employee salaries

 

Future Role

§  
44% will continue full-time management

§  
20% plan hands-off oversight, with presence in the office
1-3 days per week

 

WPO Members

§  
61% Believe their business has grown since
joining

§  
65% Believe the WPO has contributed to economic
success

§  
81% Believe the WPO helps manage business concerns in the
current economic climate