This week I was speaking on the topic of Thriving in the Extreme World of Business at an event and used the theme of Peter Drucker's 5 Most Important Questions to link the points together about how to make a business successful during tough times.  The questions are very simple but they are not always easy to answer, and its really about taking a step back to reflect and get clarity on the business uniqueness and focused on what will make the difference.

I also listened to a presentation by prominent business woman Laurel Herman, who is founder of Positive Presence.  She succinctly explained what achieving positive presence is all about and the definition was also simple to communicate, but often difficult to achieve.  She said its about being "noticed, noted, listened to, taken seriously, respected and remembered."

So if you are able to take actions to address all both of these issues above, you and your business is likely to thrive.