Today I was judging a business plan competition for people who have participated in the Commercialise Programme organised by 11 universities in the South East of England. This programme enables the participants (academics, staff, local entrepreneurs and and students) to develop business ideas into fully workable business plans.  The standard was exceedingly high and it made me realise just what those real life "Dragons" experience when they are judging the viability of businesses in Dragons Den – the BBC TV show. 

It’s quite a task to listen to the pitches whilst making a check to see if the elements normally contained in a business plan have been addressed, and think of questions that delve a bit deeper into areas of potential interest or weakness. The winning business stood out, in terms of presentation, viability, innovation and business knowledge and I decided that its as much about building a connection with the "dragons" as it is about having a great idea.   

Which I think just goes to prove, that some great ideas never see the light of day because the person presenting does not have great interpersonal skills……so make sure you have the ability to communicate the message about your business confidently, clearly and competently!