Last week I was chairing a conference of businesswomen in Somerset.  It was hard work, making sure that all the slides were sorted for speakers, making sure the programme ran to time, and introducing everyone appropriately.

Luckily I got to hear a fantastic speaker, Craig Goldblatt.  He teaches people all over Europe his sales techniques and what he talked about made great sense to me- no matter what you are selling you need to make an emotional connection with your buyer to satisfy one of the core emotional needs that human beings have:

  1. Certainty
  2. Risk
  3. Significance
  4. Connection
  5. Growth
  6. Giving

He used the example of the Cadburys Milk Tray adverts where the man flew in from wherever to bring you the box of chocolates, and asked us to consider which emotional needs it met?

So why not review the way you sell your product or service today to see if it "hits the spot"!